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21.02.2011

Sales increased substantially at Helsinki International Boat Show

The Helsinki International Boat Show, which concluded at the Helsinki Exhibition & Convention Centre last Sunday, was a commercial success. Sales and the number of visitors increased from the previous year. More than 78,000 people visited the fair.

Sales increased substantially in all size classes from the previous Boat Show. Equipment and supplies sales were also up markedly, says Managing Director Jouko Huju of the Finnish Marine Industries Federation Finnboat.

Boat Show visitors prepared to invest in their hobby

Sales were very brisk at the exhibition section of Clas Ohlson Oy. Project Coordinator Jonas Westerlund estimates that Clas Ohlson increased its sales by 30-40% from the previous year's Boat Show. Alongside sales, Westerlund underlines the importance of the visibility that fairs provide - and Clas Ohlson's impressive section certainly attracted plenty of looks from Boat Show visitors.

Another company very happy with the sales generated by the fair was Oy Rymaco Ab, which imports high-end clothing, footwear and boat supplies. Rymaco Sales Manager Kari Lampén says that sales of textiles and footwear in particular exceed expectations. An especially positive aspect of this year's Boat Show was that customers are more knowledgeable than ever and prepared to spend money on their hobby, Lampén observes.

Visitors' eagerness to buy was also noted at the section of boat maker Suomi-Veneet Oy, which came to the fair to showcase its new range. Boat Show visitors displayed a high readiness to buy and a keen interest in boating, Managing Director Pasi Suominen says to sum up this year's event.

Awards and recognitions handed out at the Boat Show

The Best Boating Product of the Year 2011 was announced on Saturday 19 February. Ten shortlisted products were showcased at the Boat Show and visitors voted Garmin Suomi Oy's touch-screen device Garmin 720 GPS MAP the winner.

Veikko Pauniaho, who has for decades campaigned for the tidiness of the islands of Lake Saimaa, was the recipient of Vene magazine's inaugural Thumbs up! Award. This annual award is given to an individual as recognition for his or her exceptional efforts that have benefited fellow boaters.

The Best Motorboat of the Fair 2011 award went to Greenline 33 Hybrid and the Best Sailboat of the Fair 2011 was Sun Odyssey 409. The aim of these two awards is to promote the boating industry and give recognition to manufacturers for their successful product development efforts.

The Finnish Boating Journalists Association awarded its Boating Achievement of the Year 2010 recognition to Seppo Seljavaara, President of the Finnish Boating Association. The award was given to Seljavaara in appreciation for his many years of work to unite the Finnish Yachting Association and the Finnish Boating Association.

Further information about the Helsinki International Boat Show:
Finnish Fair Corporation, Communications Officer Heini Nurmi, tel. +358 9 150 9380,

Further information about the industry:
Finnish Marine Industries Federation Finnboat, Managing Director Jouko Huju,
tel. +358 9 6962 1610,

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