Helsinki International Boat Show 2012 now the most attractive boating event of Northern Europe
Northern Europe's biggest boating fair this year attracted substantially more international visitors to the Helsinki Exhibition & Convention Centre.
The Helsinki International Boat Show has started to attract visitors from increasingly distant shores. The Boat Show's atmosphere was markedly more international and this drew plenty of positive attention and praise from exhibitors.
"The number of foreign exhibition visitors, who hailed from several European countries, was up substantially this year," says satisfied Jami Aarnio-Wihuri, Power Product Unit Manager at Wihuri Oy.
The Boat Show is a venue for serious business
The almost 72,000 visitors kept exhibitors busy, and plenty of deals on both boats and boating supplies were concluded.
"A surprisingly large number of direct boat sales were made at this year's fair. In addition to this, exhibitors submitted lots and lots of offers, even though the number of visitors was down somewhat," estimates Jouko Huju, Managing Director of the Finnish Marine Industries Federation Finnboat.
Exhibitors have been pleased to discover that visitors come to the Boat Show with clear intentions to buy. "Sales were up from last year and we sold 22 boats in total during the Boat Show," says Henri Jokinen of Astrum Vene Oy.
Yamarin Product Group Manager Pekka Honkanen of Konekesko Oy said that he was quite happy because boats priced in the €20,000 - €40,000 range were selling better than expected.
Recognitions and awards
The Best Motorboat and Sailboat of the Fair are selected at each year's Helsinki International Boat Show. Bella's 9000 Hybrid was named Best Motorboat and the Xp 38 the Best Sailboat of the Fair. The aim of these awards is to highlight the successful product development efforts of boat designers.
The Best Boating Supply of 2012 title was given to Six Cap Oy's Stormforce One anti-hypothermia suit. The winner was selected from a shortlist of ten products by exhibition visitors.
The Finnish Association of Boating Journalists gave its Boating Act of the Year 2011 award to the Vaajakoski Boat-owners Association for their restoration of an island excursion venue. They earned this accolade with their exemplary demonstration of unselfish work for the common good.
Further information about the Helsinki International Boat Show:
Finnish Fair Corporation, Communications Officer Tytti Varila, tel. +358 40 450 3527,
Further information about the boat industry:
Finnish Marine Industries Federation Finnboat, Managing Director Jouko Huju,
tel. +358 40 5509 310,