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20.02.2014

Vene 14 Båt generated more business than last year for boat and boating accessory traders

Boating industry businesses say that the low point in sales of boats and boating accessories is now over. Many sellers at the Helsinki International Boat Show report signs of reviving demand.

Christoffer Tigerstedt of Waltic-boatcenter, a dealer in boats and boating accessories, says that Waltic enjoyed record sales at the Vene 14 Båt Show, which ended on Sunday. Representing another exhibitor, General Manager Jussi Sepponen of Mercury Marine Finland, expressed his satisfaction with the motor sales generated by new models. - The market is not the same as before. New makes, boats made for the current day and age, are the ones that sell, he says, summarising demand.

- With so many interested buyers visiting our stand, we honestly wondered whether the jetty we had erected would bear the weight of the visitors. Thankfully it did and now we have four times as many leads as last year, reports Henrik Thelen, Managing Director of XO Boats. In his opinion, the Boat Show was more international than before. This was a positive surprise and clearly evident at the stand. XO made good contacts with buyers from neighbouring geographic regions. The recruitment of Russian and Estonian-speaking sales representatives for the stand paid off.

Used boats in demand

Blue Ocean Oy is Finland's leading dealer in used yachts and boats. Managing Director Stig Nordblad says that the current pace of business is one yacht or boat per week at an average price of 140,000 euros. New boats are not selling well but used ones are in demand. - The utter collapse in the prices of used boats has now reached its lowest point. You'll never get a sailing boat for less than they cost now, Nordblad says. Blue Ocean's 'catch' at the Boat Show included selling the test boat and bringing another deal close to sealing.

Anders Kurtén of Fiskars Boats, product development manager of Buster boats, is particularly satisfied with sales of new boats at the Boat Show. - Sales volumes were at least equivalent to last year's level. The rise in sales of small boats suggests a rebound in consumer confidence, says Kurtén.

Boat Show is a shop window for boat buyers

According to a visitor survey conducted at the event, one fifth of visitors intend to acquire a motor boat this year, while 10 per cent of visitors were planning to buy a sailing boat. Two thirds of visitors mentioned that their visit to the Show would influence their future decisions. On average, visitors spent three and a half hours at the Show.

Janne Salonen of Joonaslokki, an importer of boating accessories based in Uusikaupunki and Kemiönsaari, is already looking forward to the next Boat Show because sales visibly picked up at the stand.
- I have attended the Show about twenty times, and the difference compared to the last few years was huge. New products played a major role in this. Once again, the Helsinki International Boat Show attracted tens of thousands of boaters. Without this Show, we would have had no opportunity to launch new products on this scale.

Ending last Sunday, the Helsinki International Boat Show attracted 69,000 visitors during the course of its ten days. More than 90 per cent of these were satisfied with the offering and 93 per cent said they would either probably or certainly return next year. Of the visitors, one sixth came from the Helsinki Metropolitan Area.

The next Helsinki International Boat Show - Vene Båt, Northern Europe's largest boating event, will be held from 6 to 15 February 2015 at Messukeskus, Helsinki. This year, 383 companies participated in the event. Messukeskus organises the event annually on behalf of the Finnish Marine Industries Federation Finnboat. TNS Gallup was responsible for conducting a visitor survey at the Helsinki International Boat Show.

For more information, please contact: Teija Armanto, Communications Officer, Messukeskus, tel. +358 50 376 0804,
Pictures for media: http://mediabank.messukeskus.com

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