{"id":13126,"date":"2025-08-21T11:14:34","date_gmt":"2025-08-21T08:14:34","guid":{"rendered":"https:\/\/www.finnboat.fi\/?p=13126"},"modified":"2025-08-21T11:14:34","modified_gmt":"2025-08-21T08:14:34","slug":"finnish-boating-industry-emerging-from-downturn","status":"publish","type":"post","link":"https:\/\/www.finnboat.fi\/sv\/blog\/2025\/08\/21\/finnish-boating-industry-emerging-from-downturn\/","title":{"rendered":"Finnish Boating Industry Emerging from Downturn"},"content":{"rendered":"<p><strong>Signs of recovery are appearing in Finland\u2019s boating industry after the post-pandemic downturn. The number of registered boats has increased by almost 3,000 in a year, and the used boat market has grown by 11% compared to 2024.<\/strong><\/p>\n<figure id=\"attachment_13127\" aria-describedby=\"caption-attachment-13127\" style=\"width: 576px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13127 size-full\" src=\"https:\/\/www.finnboat.fi\/wp-content\/uploads\/2025\/08\/e671ffff-e60b-4925-9e6b-dd131157604c-w_576_h_2000.jpg\" alt=\"\" width=\"576\" height=\"324\" srcset=\"https:\/\/www.finnboat.fi\/wp-content\/uploads\/2025\/08\/e671ffff-e60b-4925-9e6b-dd131157604c-w_576_h_2000.jpg 576w, https:\/\/www.finnboat.fi\/wp-content\/uploads\/2025\/08\/e671ffff-e60b-4925-9e6b-dd131157604c-w_576_h_2000-300x169.jpg 300w, https:\/\/www.finnboat.fi\/wp-content\/uploads\/2025\/08\/e671ffff-e60b-4925-9e6b-dd131157604c-w_576_h_2000-18x10.jpg 18w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption id=\"caption-attachment-13127\" class=\"wp-caption-text\"><em>Visitor numbers at Helsinki In-Water Boat Show Uiva Flytande, held last weekend in Lauttasaari, Helsinki, also grew slightly. Nearly 11,000 visitors attended Finland\u2019s leading late-summer boating event.<\/em> <strong>Photo:<\/strong> Jussi Evinsalo<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>As of July 2025, Finland\u2019s national watercraft register listed 246,000 boats, of which 214,000 were motorboats. This represents an increase of 2,928 vessels over the 12-month period from July 2024 to July 2025.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cAccording to first registrations, the boating sector would appear to be at its lowest point this year. However, the sale of unsold stock boats has significantly boosted the total fleet size. These boats are not visible in first registration statistics,\u201d explains <strong>Jarkko Pajusalo<\/strong>, CEO of the <em>Finnish Marine Industries Federation Finnboat<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p>The growth has mainly come from outboard-powered boats, long favored by Finnish boaters. Their number in the register rose by more than 2,200. The register, maintained by the Finnish Transport and Communications Agency Traficom, includes all boats at least 5.5 meters in length or with an engine power of at least 15 kW (about 20 hp), as well as personal watercraft.<\/p>\n<p>&nbsp;<\/p>\n<p>The contrast between first registrations and the total fleet is notable: motorboat first registrations fell by 17%, yet the total number of motorboats in the register rose by the same percentage.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThe reason is the agreed statistical method with Traficom, where \u2018new\u2019 boats are defined as those built in the current year and the two preceding years. During the pandemic, many boats were built but remained unsold, and their later sale does not show up as new registrations. This statistical anomaly is quickly resolving itself, so there\u2019s no reason to change the method,\u201d Pajusalo adds.<\/p>\n<h3><\/h3>\n<h3>Optimistic Mood at Helsinki In-Water Boat Show<\/h3>\n<p>&nbsp;<\/p>\n<p>Visitor numbers at Helsinki In-Water Boat Show Uiva Flytande, held last weekend in Lauttasaari, Helsinki, also grew slightly. Nearly 11,000 visitors attended Finland\u2019s leading late-summer boating event.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cAfter the event, there\u2019s definitely a cautiously positive mood among consumers,\u201d says <strong>Mika Vanhala<\/strong>, CEO of <em>Oy Esco Ab<\/em>, a boating equipment retailer.<\/p>\n<p>&nbsp;<\/p>\n<p>According to <strong>Jussi Sepponen<\/strong>, CEO of <em>Mercury Marine EMEA<\/em>, the show met engine manufacturers\u2019 expectations. He notes that the Finnish boating market is beginning to recover, in line with broader European trends.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThe marine industry often emerges from recessions later than other sectors. Now, however, it feels like we might even help pull the economy upward. That is a very positive \u2013 and perhaps pleasantly surprising \u2013 development,\u201d Sepponen says.<\/p>\n<p>&nbsp;<\/p>\n<p>Sepponen also highlighted a key technical shift: the move towards outboard engines in increasingly larger boats.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThis has been enabled by engine development. Engines are bigger, more powerful, and efficient, making it practical and economical to run large boats with outboards. This trend is reshaping both boat design and buying behavior,\u201d he explains.<\/p>\n<p>&nbsp;<\/p>\n<p>At the Uiva Flytande, EfxSails\u2019s <strong>Matti Luhtala<\/strong> presented both the company\u2019s sailmaking services and a collection of bags made from recycled sails, designed in collaboration with Islander Company. For Efx, the August show was a positive experience, with Luhtala confirming that the company\u2019s goals for the event were achieved.<\/p>\n<p>&nbsp;<\/p>\n<p>According to Luhtala, the boat show offers an excellent opportunity for a sailmaker to meet customers, discuss their needs, and present available services.<\/p>\n<p>&nbsp;<\/p>\n<p><span data-olk-copy-source=\"MessageBody\">\u201cSailmaking is a design profession, and part of the designer\u2019s role is to understand the sailor\u2019s true needs. When a sail is finally completed, it is often the result of close collaboration between the sailmaker and the sailor. At Uiva, I believe we succeeded in creating that dialogue with our customers,\u201d Luhtala explains.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span data-olk-copy-source=\"MessageBody\">Strongest Sailing Yacht Market in 15 Years<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>The late-summer show is a popular venue for buyers of larger cruising yachts, as new orders placed in autumn are delivered for the following season. This year, nine large sailing yachts were exhibited in Helsinki, including models from Lagoon, Hanse, Dehler, X-Yachts, and Beneteau.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Samuli Leisti<\/strong>, importer of Danish <em>X-Yachts<\/em>, reports a particularly strong year. \u201cDespite the challenging atmosphere earlier, we expect this season to be the strongest in 15 years for us, Ajola Yachts (importer of Beneteau and Hallberg-Rassy), and Hansail (importer of Hanse and Dehler). Several deals are in progress, and one order has already been signed,\u201d Leisti says.<\/p>\n<p>&nbsp;<\/p>\n<p>Leisti also operates brokerage firm <em>Blue Ocean<\/em>, specializing in large yachts. He notes record-breaking demand in the used market: \u201cLast year we sold 67 used boats in total. By August this year, we have already sold 80 \u2013 on pace with the boom years during the pandemic,\u201d Leisti reports.<\/p>\n<p>&nbsp;<\/p>\n<p>The brokerage is increasingly international. About one-third of Blue Ocean\u2019s used boats are sold within Finland. \u201cBoats in the 9\u201311 meter range typically find Finnish buyers, but most larger yachts are sold abroad,\u201d he explains.<\/p>\n<p>&nbsp;<\/p>\n<p>This optimism is echoed by <strong>Antti Saarisalo<\/strong>, CEO of <em>Ajola Yachts<\/em>, who said visitors were pleased with the range of sailing yachts on display. \u201cThe pontoons were lively throughout, and the number of onboard visits over the weekend matched those of the much larger Helsinki International Boat Show in February,\u201d Saarisalo noted.<\/p>\n<p>&nbsp;<\/p>\n<p>Among Ajola\u2019s brands, three new Beneteau yachts were registered in Finland this year: two Oceanis 40.1 cruising yachts and one sporty cruiser-racer Beneteau First 44.<\/p>\n<p>&nbsp;<\/p>\n<p>According to <em>Simon Lindkvist<\/em>, CEO of <strong>Linex-Boat<\/strong>, builder of Nord Star yachts in Kokkola, on Finland\u2019s west coast, the timing of Uiva is ideal for buyers. \u201cMaking a purchase decision now means the boat will be ready for next summer,\u201d Lindkvist says.<\/p>\n<p>&nbsp;<\/p>\n<p>The Nord Star 42+, showcased at Uiva, also drew international attention. \u201cThis year we saw a significantly larger group of visitors arriving from Estonia, across the Gulf of Finland, which was very encouraging,\u201d Lindkvist adds.<\/p>\n<p>&nbsp;<\/p>\n<p>Outboard boats remain the most popular category in Finland. <em>Quarken Boats<\/em>, also based in Kokkola, reported a successful year. \u201cWe\u2019ve opened new export markets, and Uiva strengthened our outlook for Finland as well. We closed deals, arranged many sea trials, and issued numerous offers,\u201d says CEO <strong>Antero Sundberg<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3>Looking Ahead<\/h3>\n<ul>\n<li>The next Helsinki In-Water Boat Show Uiva Flytande will be held on 13\u201316 August 2026 in Lauttasaari, Helsinki.<\/li>\n<li>The next major event for the industry is the Helsinki International Boat Show \u2013 Vene 26 B\u00e5t, taking place on 6\u201315 February 2026 at Messukeskus, Helsinki Expo and Convention Centre.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Signs of recovery are appearing in Finland\u2019s boating industry after the post-pandemic downturn. The number of registered boats has increased by almost 3,000 in a year, and the used boat [&hellip;]<\/p>\n","protected":false},"author":317,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-13126","post","type-post","status-publish","format-standard","hentry","category-tiedote"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finnish Boating Industry Emerging from Downturn - Finnboat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.finnboat.fi\/sv\/blog\/2025\/08\/21\/finnish-boating-industry-emerging-from-downturn\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finnish Boating Industry Emerging from Downturn - Finnboat\" \/>\n<meta property=\"og:description\" content=\"Signs of recovery are appearing in Finland\u2019s boating industry after the post-pandemic downturn. 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