”This year saw the world’s largest trade exhibition of marine equipment, materials and systems reinforce its pivotal role as the beating heart of the industry by bringing to Amsterdam 11,936 industry professionals for effective meetings, researching, and networking. The show simultaneously served its wider audience by launching the METSTRADE Connect virtual platform and METSTRADE TV channel.
The show, held on 16-18 November, assembled a total of 1105 exhibitors from 44 countries covering every facet of marine equipment. This was just 13 per cent down on the originally expected exhibitor total, following the choice of some businesses to withdraw in the immediate days before the doors opened due to pandemic concerns.
Three busy days of METSTRADE at RAI Amsterdam saw 14,065 visits registered by 8,459 unique visitors spanning 63 nationalities, accompanied by 3,477 exhibitor personnel.
Of particular importance to the future of the industry, nearly one-quarter of all visiting professionals were in the 18-35 age bracket. Their presence was once again encouraged and supported through METSTRADE’s unique Young Professionals Club with its dedicated lounge, industry meet and greet sessions and show tours.
METSTRADE 2021 was widely covered by 106 attending members of the marine press, with other outlets across the world receiving updates from the show’s media team.
Precautions enable highly productive resumption of face-to-face activity
METSTRADE’s COVID-19 precautionary measures included compulsory vaccination or test checks in a dedicated entry marquee, wide airy corridors on the show floor, controlled refreshment areas and encouragement to wear masks. Attendees welcomed the measures as a pragmatic enabler for the essential resumption of face-to-face business research, networking, and sales pipeline generation. There was a common expression of relief and pleasure to be back.
The one-off show layout spanning eight halls this year encouraged many visitors to explore companies they had not spoken with before. Exhibitors consistently reported good business enquiries from new contacts, combined with a celebratory atmosphere as people met up with those they had not seen for a long time.”
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In 2022, the METSTRADE show will be held from 15-17 November in the RAI Amsterdam Convention Centre.
Senior Brand Marketing Manager Maritime
+31 (0)20 549 31 30